Welcome to the fast-growing world of VTubing (or virtual YouTubing), where online entertainers use 2D or 3D character models to engage with their fans anonymously.

With over 16,000 creators and billions of views, the Japanese-born trend is expanding internationally and challenging our ideas of identity and self-expression in a big way.

Watch to learn how VTubers are hacking social norms, and what it means for the future of creator-fan interactions.

Edge: Liquid Reality