Inside WitchTok

If you’ve been on TikTok, there’s a good chance you’ve encountered #WitchTok—a fast-growing genre with over 29 billion views. But unless you’ve spent time exploring its wide array of witchy perspectives, you probably haven’t grasped the richness of all this spiritual subculture has to offer.

Watch for an inside look at how #WitchTok is fostering personal growth, reconnecting people with their cultural heritage, and helping marginalized communities heal.

Edge: Guide Us