Toys “R” Us is teaming up with Fox Alternative Entertainment to develop a family competition TV series.

The show will feature families competing inside a larger-than-life toy store and will incorporate a range of nostalgic and trending toys.

More brands are moving into the entertainment space, fostering deeper connections through emotion-led storytelling.

Edge: Kinder Cult

The UK’s grid operator is allowing homes and businesses to get paid for using less power when the grid is strained.

The Demand Flexibility Service was first set up for the winter months, but will now be available throughout the entire year.

By incentivizing power saving, the country aims to reduce reliance on fossil fuels and get closer to its goal of decarbonizing the electric grid by 2030.

Edge: Crisis Hacking

Spanish retailer Bershka has teamed up with innovation studio FFFACE.ME to debut “the world’s first TikTok clothing collection” featuring AR-activated designs.

Each shirt features a QR code that, when scanned, brings AR elements to life that can be easily uploaded to TikTok.

The collection shows how phygital products can facilitate self-expression, turning IRL products into interactive storytelling tools.

Edge: Liquid Reality