Mocktail Sports Sponsor
Mocktail Sports Sponsor
Recess Zero Proof has become the official mocktail of the USC Trojans football team—marking a first for college sports.
The brand’s alcohol-free beverages will be served at every USC Trojans home game, right alongside beer and soft drinks.
With alcohol consumption declining, healthier, nonalcoholic alternatives will become an event staple.
Edge: Zero Out
AI Sportscasters
Philippines-based GMA Network has introduced the country’s first AI-powered sportscasters in order to “promote inclusivity in reporting.”
The announcement was not well-received, with many angry citizens expressing concerns over job displacement.
Though AI reporters can boost efficiencies, they may also lack the emotional appeal of human broadcasters.
Edge: Liquid Reality
Plus-Size EDU
The Fashion Institute of Technology is launching a plus-size design course led by Mallorie Dunn.
An estimated 68% of American women wear a size 14 or above, yet only .06% of the looks shown during spring/summer Fashion Week were size 14 and above.
With progress around body inclusivity plateauing, education will be essential to closing gaps in the apparel industry.
Edge: Inclusive by Design