Icon Stays

Airbnb is adding a new category of experiential listings called “Icons” that offer once-in-a-lifetime opportunities.

The first rollout includes an overnight stay at the Ferrari Museum, a VIP hangout with Kevin Hart, a visit to Disney’s Up house, and more.

Amid a battle for travelers’ dollars, hospitality companies are differentiating themselves with exclusive, one-of-a-kind experiences.

Edge: Odd-ysseys

AI Spokesperson

Ukraine is employing an AI-generated spokesperson named Victoria to make official statements on behalf of the foreign ministry.

The press statements will still be written and verified by real people—but will be delivered by Victoria to save time and resources.

In time-sensitive situations like wartime, we could increasingly see AI be used to help free up human diplomats.

Edge: Liquid Reality

Adaptive Jerseys

Adidas has partnered with Adaptive Sports Northwest to create a first-of-its-kind adaptive wheelchair basketball uniform.

Disabled athletes actively participated in the design process, ensuring that the final product was both comfortable and functional.

With over 100,000 wheelchair basketball players worldwide, the uniform is reinforcing the idea that sportswear can, and must, cater to all.

Edge: Inclusive by Design