Green Germany
Germany has become the third country in Europe to legalize cannabis for recreational use.
Adults can now cultivate up to three plants and possess 50g at one time at home, and 25g in public.
With cannabis use exiting the taboo zone in culture, lawmakers are slowly starting to follow suit.
Edge: Body Debates
Mood Marketing
SoundCloud has launched an AI tool that can match ads to the mood of the music someone listens to.
Advertisers can target users based on nine distinct moods—ranging from angsty to soothing.
Mood targeting is making ads feel less disruptive, ensuring that messaging is in line with someone’s current state of mind.
Edge: Mood Geisting
Spotify EDU
Spotify is testing video-based learning content in the U.K.—marking an expansion beyond music, podcasts, and audiobooks.
Courses will cover four categories: make music, get creative, learn business, and healthy living.
With a growing appetite for educational content, entertainment platforms are finding a more practical purpose.
Edge: Stability Pursuit