Princess Madeleine of Sweden and natural beauty brand Weleda are teaming up to launch a Gen Alpha skincare line.

Unlike adult products that contain harsh retinols and acids, minLen uses plant-based formulas made specifically for young skin.

Acknowledging that Gen Alpha is already exploring beauty, new brands are stepping in with gentle, age-appropriate alternatives.

Edge: Maturity Paradox

A new short-form video app called Neptune is emphasizing creativity and connection over clout.

Follower counts and likes are hidden, and the algorithm emphasizes user interests and content quality rather than creator popularity.

With social media feeling more and more like a popularity contest, new platforms are deprioritizing fame in favor of authentic engagement.

Edge: Platform Politics

Independent fashion magazines are experiencing a resurgence, with readers appreciating their striking design and unique storytelling.

Cultured, Holiday, Patta, and Polyester are among the several print magazines enjoying an uptick in interest.

An audience craving fresh perspectives is turning away from all-things mass, creating an opportunity for niche players to break through.

Edge: Neo-Collectivism