Overview
It’s all too easy to make wild predictions about how innovation will ‘change the game’ in sport. The truth is that sport draws its meaning from its own history, meaning many aspects of sport won’t actually change. To separate the hype from the true evolutions, the team behind this report has looked at the influences of technology, climate change, economics and geopolitics as the major forces that will shape the future of sport. Altogether, the four chapters cover the key cornerstones of sport’s future: who will control sport, how fans will consume sport, who will participate, and where they will play.
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