What is the next wave of wellness?

At Backslash, we’ve been hard at work exploring that question. And we’re unpacking the $4.5 trillion dollar answer in our debut magazine, ED\GE. The zine explores wellness from every angle—from body hacking to bug burgers; financial therapy to sex as self-care.

No matter what industry you work in, wellness matters. And as COVID exposes the unfair relationship between health & wealth, it’s on all of us (brands included) to build a better version of wellness. A version that’s more democratic and essential. That answers on our desire for absence. That nurtures not just the individual, but the entire collective. And, that provides pleasure and control in an out-of-control world.