November 2025

For nearly a century, America set the cultural tempo for the rest of the world. But as the story America once sold to the world begins to falter, new voices are filling the void—and Asia is leading the way. Eastfluence explores how Asia’s values are gaining global traction at a time when the world is craving new models for how to live. Through four chapters—Deep Mastery, Unapologetic Emotion, Thoughtful Friction, and Social Etiquette—we examine what the next era of influence might look like, and how brands everywhere can tap into it.