Vernier has become the first Swiss town to ban commercial advertising from its streets, setting a precedent for larger cities like Zurich.

The public views outdoor advertising as “visual pollution,” and cites digital screens as energy intensive and unsustainable.

As locals object to outdoor ads, brands should pivot to more purposeful initiatives that benefit a place and its people.

Edge: Zero Out

Swiss sportswear brand On has introduced their first spray-on running shoe, called the Cloudbook Strike LS.

The thermoplastic shoe molds perfectly to an athlete’s foot, reduces carbon emissions by 75%, and can be reused at the end of its life.

Boundary-breaking athletic apparel is proving that sustainability doesn’t have to come at the cost of performance.

Edge: Circular Aftermarkets

Dubai’s Roads and Transport Authority (RTA) has launched water dispensers that convert humidity into drinking water for delivery drivers.

The dispensers, located at driver rest areas, extract and purify moisture from the air—producing 100 liters of safe drinking water a day.

As extreme heat puts outdoor workers at risk, governments are getting creative in their use of existing resources.

Edge: Crisis Hacking