Welcome to “Future of Sport,” a four-part series from Backlash and Dark Horses that unpacks what will—and more importantly what should—come next in the world of sport.

In our second chapter, we explore how and why expressions of fandom are evolving. But before we look at the innovations that are changing fandom, we must first understand the human behaviors that won’t change: a sense of shared fiction, reverence for athletic heroes, and the need for social identity.

Download the report to learn why future strategies should be rooted in these fundamental motives of fandom to have true staying power.

Chapter 3 coming soon.

Chapter 2
“Forever Fandom”
Chapter 3
Coming Soon
Chapter 4
Coming Soon

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